Take the classic example of American car manufacturers versus the Japanese. Imagine if people told you that to grow you need cookies, Nutella, celery, fruits and ice cream.
When Steve Ballmer speaks people are energized, but that tends to dissipate quickly. Sinek mentions that you shouldn't work with people you don't like and for many of us, the reality is that we will encounter people we don't like.
This is also a metaphor for leadership. Why, How, and What. Simon Sinek cites the example of Apple.
This is true no matter how big or small the company is, or no matter what industry they belong to. When we as human beings struggle to put emotions into word, we rely on metaphors, imagery, and analogies in an attempt to communicate how we feel. Aligning Why, How and What is a way to build that trust. Take the example of Apple and Dell.
Let us know what you thought of this book summary in the comments section below. Yes, if I worked at a children's hospital or if I managed an animal rescue it might be a different case, but in many professional settings our emotions have to be checked at the door. When we as human beings struggle to put emotions into word, we rely on metaphors, imagery, and analogies in an attempt to communicate how we feel. Imagine if people told you that to grow you need cookies, Nutella, celery, fruits and ice cream.
Most companies struggle to differentiate or communicate their true value to the outside world. Continuing too far down this path will impact long-term profitability, but there is another way which is revealed in chapter three.
Posted by: Dugal | on October 2, 2012
Great companies do not hire skilled people and motivate them; they hire already motivated people and inspire them. But when you compete against yourself, everyone wants to help you. However, after the death of its founders, the company focused only on low prices, forgetting about helping people and the communities they entered.
We want to be around people and organizations who are like us and share our beliefs. Imagine if people told you that to grow you need cookies, Nutella, celery, fruits and ice cream. For no better reason than to want to leave the organization in a better state than we found it?
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The people who are bad or don't have the best interest of others at heart are few and far between and I have learned that if you believe in the good of others and make a conscious effort to be a positive person and a positive force, you can get along with almost anyone.